People in our region (UAE) are citizens of the world.
They travel all the time, and bring back good times, souvenirs, memories…

But also unforeseen injuries, occasional illnesses and very big bills.

We created a campaign using a famous visual metaphor that everyone recognises, and associates with international appeal to convey a simple idea:

Whether you travel for business, pleasure, or for planned medical procedures, or whether you want access to a whole world of expertise, Daman is right there, offering just the cover you need.

Here, we dial up the humor while still laddering down to each of the Global HealthGuard’s three sub-products.